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All Journal JIKA: Jurnal Ilmu Keuangan dan Perbankan Journal of Information System, Applied, Management, Accounting and Research Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Journal of Economics, Management, Business And Accounting (JEMBA) JUARA: JURNAL WAHANA ABDIMAS SEJAHTERA Klabat Accounting Review Jurnal Pengabdian Tri Bhakti
Ely Suhayati
Universitas Komputer Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Pengabdian Tri Bhakti

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Strategi Pemasaran dalam Peningkatan Penjualan Boneka pada Pengusaha Toko Boneka di Kecamatan Sukajadi Kota Bandung Puti Harissa Pratidhina; Ari Bramasto; Ely Suhayati
Jurnal Pengabdian Tri Bhakti Vol. 4 No. 2 (2022): Jurnal Pengabdian Tri Bhakti
Publisher : Lembaga Pengabdian kepada Masyarakat Universitas Langlangbuana

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Abstract

Bonsuka is a doll business brand located in the Sukamulya area, Sukagalih Village, Sukajadi District, Bandung. The preliminary survey conducted identified problems at the Doll Shop, including that so far Bonsuka did not have a marketing strategy that was recorded according to external and internal conditions at the company to prevent changes in the business environment, sales volume has not been maximized due to the Covid-19 pandemic which has been going on for 2 years more.. Hope The community service program that we hope will be able to socialize marketing strategies in increasing sales and provide assistance to partners introducing their products through social media
Co-Authors Ari Bramasto Ari Feryandi Herry Saputra Ivana Fiona Matulessy Lisna Hikmahdiani Melinda Bilkish Herdiah Naufaldo Mohammad Atthariq Nizar Nugraha Supriatna Pratidhina, Puti Harissa Ridha Rahmatillah Salsa Viowika Suherman Silvia Renali Tanti Nopianti